Launch
Released the Fundamentals track with templates and checklists.
Our Story
We started Sales Funnel Courses to remove guesswork from growth. Our content distills experiments that consistently delivered measurable lifts.
Milestones
1000 students
Scaled live workshops and introduced cohort-based sprints.
Tool-agnostic labs
Built scenario-based labs focused on principles, not vendors.
Timeline scroller
2019
Origin
First internal playbook.
2020
Public Launch
Fundamentals go live.
2021
Cohort Sprints
Live accountability.
2022
Tool-Agnostic Labs
Practice by principle.
2023
Community Guilds
Specialist peer groups.
2024
Evidence Stack
Proof over opinion.
2025
Adaptive Tracks
Personalized pacing.
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Scroll the timeline to explore milestones.
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Values
- Clarity
- Show the why before the how.
- Evidence
- Prefer data over opinions.
- Respect
- Accessible, inclusive, and outcome-focused.
Team
- Lead Instructor — conversion strategist with 10+ years in experimentation
- Curriculum Architect — builds outcome-based learning paths
- Community Lead — mentors live cohorts and accountability groups